Business Case:
Leadership Engagement
- Situation/ Objectives -
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Generali is in the process of a significant transformation that impacts hundreds of employees.
The objectives include:
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Showcase the underlying meaning & purpose behind the transformation
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Embed the change and make employees transformation champions
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Generate hope rather than fear
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According to Elvesier's research on Organizational Psychology, "Employees are crafters of meaning, and the ways in which they influence their own interpretations of the work have a significant impact on the meaning of their work."
The aim was to provide a meaning of transformation in an impactful way.
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- Approach -
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We worked with the distribution leadership team of Generali in a workshop setting during their strategy days to determine a joint message which could highlight the meaning and impact of the transformation.
Our methodology consists of:
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Analyzing the importance of "Why" from a Psychological, Biological, and Empirical perspective
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Brainstorming the underlying purpose in a metaphorical perspective
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Crafting a metaphoric message & picture tailored to company culture to embed the change
- Results/ Impact -
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The Generali distribution leadership team left the workshop united around a single, powerful "Why" — a metaphoric message and picture that captured the meaning and purpose of the transformation in a way that objective measures never could.
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The message was communicated widely across hundreds of employees — moving people from uncertainty and fear to genuine ownership and commitment. Rather than another top-down announcement, it landed as something the leadership team had crafted themselves, which is precisely why it resonated. As Elsevier's research on Organizational Psychology confirms, employees are crafters of meaning — and when leaders articulate the why with authenticity, change sticks.
The result was a leadership team transformed from passive communicators of change into active champions of it.
WHAT COMPANIES SAY
“We are in the middle of a major transformation. It will have major impact on hundreds of employees. We know how difficult it is to embed change. Hence we invited MQ Learning for a workshop to shape the WHY-story for the transformation. They were able to embed the seed of “meaning” and triggered a strong ownership for the change in the whole leadership-team. I am super grateful for the support and can highly recommend them to make your team even stronger.”
— Christof T., Distribution Transformation Director, Generali