Pass on Goodness
Can appreciation be a game? Rather than passing only goodies this holiday season, can we also 'pass on goodness'?
Join us in this social experiment of passing on "Goodness." Our 'goodness' bags, e.g., for small gifts, books, or wine bottles, contains a card that calls to appreci8 the receiver. Each card can be passed 8 times, much like our reusable and low-energy recyclable jute bags. With every pass, you are making the world both socially and environmentally "Good."
About our Jute bags:
Every holiday season, a significant amount of gift packaging material is wasted. We believe that packaging should be made reusable and at least low-every recyclable, if not 100% compostable.
Jute is one of the oldest natural textile materials in usage since the Indus Valley Civilization (2200 BCE) in the Indian subcontinent. In only 17th century, Jute made its way to Europe and subsequently to the Americas, with trade booming between the 18th and 19th centuries. However, in the 1970s, with Nylon and Polythene's popularity, its usage in the western world has declined substantially. At Meaning Quotient, we aim to bring back ancient technology for a sustainable future in our quest to revive nature-based initiatives.
We envision a world where products used by humans move "from nature to nature," leaving a better trace.
Because it is:
a) Natural: Jute is entirely natural, biodegradable, and can even be used as compost for the garden.
b) Organic & Sustainable: Jute can be grown all year round without the need to use pesticide or fertilizer, and it reaches maturity in under just six months, offering a large crop yield for the area of land it's grown upon.
c) Durability & Reusable: Jute fibers are strong and durable, and hence reusable. In fact, it has a life span of over 1000 plastic carrier bags.
The Jute industry supports an estimated 5 million people in the poorest regions of the world. The United Nations has also named Jute as one of four future fibers (including sisal, abaca, and coir).
Deustche Welle (DW) story on Jute and Hemp as future fibers (4:27 mins)