Business Case:
Leadership Engagement
- Situation/ Objectives -
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According to E&Y research, 60% of teams with defined values and purpose perform 10x better.
A team within Zurich Insurance Operations wanted to:
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Align values of their team as a north star for shared decision making
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Formulate team purpose based on internal mandate and external face
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Get to know each other at a deeper level to facilitate team cohesion
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- Approach -
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We worked with the leadership team in a workshop setting to align their team values and purpose. The approach consists of three steps:
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Individual Values: Each Individual in the team formulated their values based on the principles of philosophy and psychology. This became the focal point of the further steps
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Shared Team Values: Individual values were aggregated as shared team values based on appreciation game. Our hypothesis: the appreciated values indicate team values.
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Team Purpose: The team determined their purpose from a metaphorical perspective based on internal mandate and external feedback
- Results/ Impact -
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The team's shared values and purpose were widely communicated across the broader group — creating a common language that went beyond the workshop room. Individuals resonated deeply with the results at a personal level, bonded as a team, and began using the shared values framework as a practical north star for everyday decision-making.
The impact was felt at both the human and organizational level — a team that arrived as colleagues left with genuine connection, shared purpose, and a concrete tool to navigate decisions together. Consistent with E&Y research showing that teams with defined values and purpose perform significantly better, Zurich Insurance's investment in this work translated directly into stronger team cohesion and more aligned leadership.
WHAT COMPANIES SAY
"Credit to MQ Learning for so effortlessly creating an environment where we all felt comfortable to put work, organisation, and status to one side and share our humanity with each other. I left the day feeling energized and inspired. Highly Recommended!"
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— Steven S., Portfolio Manager, Zurich Insurance Company