Our highly durable shoulder strap Jute backpack is ideal for carrying bulky items (e.g., from laptop to clothes to fruits and vegetables) in a convenient way. Even with the size of 46*38 cm (18 *15 in), our light-weight backpacks ensure that you only carry the weight inside the bag, not of the pack.
The ecological Jute Bags are handmade in India. Our backpacks are low-energy recyclable and do not contain any non-ecological accessory.
The backpacks also carry a message to appreciate and pass on goodness. These Jute bags are a living example of the statement they make as they appreciate nature in all her glory.
Jute is one of the oldest natural textile materials in usage since the Indus Valley Civilization (2200 BCE) in the Indian subcontinent. In only 17th century, Jute made its way to Europe and subsequently to the Americas, with trade booming between the 18th and 19th centuries. However, in the 1970s, with Nylon and Polythene's popularity, its usage in the western world has declined substantially. At Meaning Quotient, we aim to bring back ancient technology for a sustainable future in our quest to revive nature-based initiatives.
We envision a world where products used by humans move "from nature to nature," leaving a better trace.
Because it is:
a) Natural: Jute is entirely natural, biodegradable, and can even be used as compost for the garden.
b) Organic & Sustainable: Jute can be grown all year round without the need to use pesticide or fertilizer, and it reaches maturity in under just six months, offering a large crop yield for the area of land it's grown upon.
c) Durability & Reusable: Jute fibers are strong and durable, and hence reusable. In fact, it has a life span of over 1000 plastic carrier bags.
The Jute industry supports an estimated 5 million people in the poorest regions of the world. The United Nations has also named Jute as one of four future fibers (including sisal, abaca, and coir).